Case Study:How Bostrom Helped DONA International Increase Membership, Improve Member Engagement, and Increase Community InvolvementDONA International, the world’s first, largest, and leading doula certifying organization, provides excellent doula education and certification to a diverse population of doulas worldwide. Their global network of members were craving collaboration but the methods for engagement were disjointed across social networks, email, and informal networking groups. The DONA Board sought to increase member engagement at all levels to elevate the opportunities members had to learn, grow, share, mentor, and improve their work and business operations. The ChallengeThe ProcessThey partnered with Bostrom, who brought modern technology solutions at discounted prices due to their buying power, to build a community and marketing automation platform integrated into their member database. Working together, they implemented their own branded community, DONA Connect, and achieved a smooth and successful launch within four months. The ResultsIn the first four months after launch, 62% of DONA's members logged in and created their profiles. Another 32% of members contributed content, far exceeding the industry benchmark of 12%. As of 2024, the platform continues to deliver stellar results: Community Members 33,229Connections 5,679Communities 134Content Contributions 34,587Profiles Created 43,605Profiles with Pictures 4,746Community Members 33,229Connections 5,679President-Elect Melissa Harley is extremely pleased with the results. “DONA Connect is a game changer,” she said. “It has given our members a dedicated space to talk shop, stay informed about the happenings within the organization, as well as receive peer-to-peer mentorship. Our Bostrom team was immensely helpful during the launch of our new higher logic platform and having them involved in the community now allows for an even better experience for our membership.” |
