Blogs

Partner Spotlight: Exclusive Encore Savings for AMCI Members This Summer

As an AMCI member, you have access to a special summer promotion from our Gold Strategic Partner, Encore—a limited-time offer created exclusively for AMCI.

Summer Promotion

This summer only, AMCI members can receive 30% off Encore-owned equipment at hotel and meeting venues where Encore is not the in-house event production provider. To qualify, services must be booked through Beth Surtin by September 1, 2026, and the event must take place in 2026.

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Your Invitation: Join AMCI as a Hosted Buyer at IMEX America 2026

Every fall, the meetings industry gathers in Las Vegas for IMEX America, and this year we want you there with us. AMCI is bringing together a select group of AMC meeting planners to attend as our Hosted Buyers at IMEX America 2026, taking place October 13-15 at Mandalay Bay.

What makes this special is the group itself. You will experience the show alongside a dedicated circle of AMC peers, an experience organized exclusively by AMCI and available nowhere else.

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Time is running out to book your room for AMCs Engaged

Your Room at The Pfister is Waiting

The countdown is on for AMCs Engaged, and the deadline to book your room at The Pfister Hotel in Milwaukee is July 6, 2026.

Once your room is secured, get ready to step into your role as an Architect of What's Next. This year's program, designed by your AMC peers to address the real challenges and opportunities we're all facing, gives you the blueprints, tools, and connections to build what's next for your team, your clients, and your business.

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Acumen Celebrates 20th Anniversary

 Menomonee Falls, WI – Association Acumen, an award-winning full-service accredited association management firm based in Menomonee Falls, WI celebrated its 20th anniversary July 1. Founded in 2006, Acumen provides full-service management for state, national and international professional associations. Its first client, the Federation of Clinical Immunology Societies (FOCIS), joined Acumen in 2006, followed by the Society for Mucosal Immunology (SMI) in 2008, the Automotive Fleet & Leasing Association (AFLA) in 2012, and the National Vehicle Leasing Association (NVLA) in 2014. Other current clients include the New York State Society of Physician Associates (NYSSPA), the Michigan Academy of Physician Associates (MAPA), and QRCA.

“We are proud of the strong and long-term partnerships that we have forged with our clients over the years, relationships strengthened through our belief in a shared mission, a commitment to growth through best practices, and a determination to consistently go above and beyond to achieve superior results,” Betsy Smith, CPA, MST, Acumen’s President, said.

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The Rising Tide Effect: Using Data to Strengthen Partnerships and the AMC Model

The Rising Tide Effect: Using Data to Strengthen Partnerships and the AMC Model 

“The rising tide lifts all boats.” – John F. Kennedy

Sarah Timm, CAE, CMP-HC, Parthenon Management Group, AMCI Board Chair

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Association Services Group Unveils New Brand Identity and Website, Reflecting More Than 30 Years of Growth and a Bold Path Forward

LaGrange, GA —  Association Services Group (ASG), an AMCI-accredited association management company with more than three decades of experience, announced the launch of a refreshed brand identity and a newly redesigned website. This rebrand reflects the momentum of a company grounded in 30 years of experience and moving forward with purpose.

The updated visual identity introduces a refined color palette, elevated typography, and a new logo that draws on organic forms reimagined through a modern, geometric lens. The design intentionally bridges ASG's history with its forward-looking vision, reflecting both where the company has been and where it's headed.

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Florida Association of Public Procurement Officials Selects Association Services Group as Their New Association Management Partner

 LaGrange, Georgia  — The Florida Association of Public Procurement Officials (FAPPO) has selected Association Services Group (ASG), based in LaGrange, GA., as its new association management partner. ASG, a leading association management firm in the Southeast providing full-service management and trusted operational leadership for member-driven organizations, began management services in April 2026.

Through this partnership, ASG will provide full-service association management, delivering strategic guidance and overseeing day-to-day operations. With a proven track record of supporting organizations nationwide for more than 30 years, ASG will bring the structure and consistency needed to strengthen engagement, enhance program delivery, and position the association for continued growth and long-term impact.

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Welcome Robin Troutman, AMCI’s New Senior Manager of Operations & Strategic Execution

AMCI is excited to welcome Robin Troutman, CMP, DARC as our new Senior Manager of Operations & Strategic Execution. Robin brings more than two decades of leadership experience across nonprofit operations, global policy, disability inclusion, and systems‑change work. Her background includes advising senior U.S. State Department officials, directing national initiatives across all 56 states and territories, and leading major accessibility and inclusive‑technology partnerships.

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Small but Mighty: Recognizing the Power of Extra-Small and Small AMC Members

Small but Mighty: Recognizing the Power of Extra-Small and Small AMC Members

Tina Wehmeir, CMP-Fellow, CAE, President & CEO, AMC Institute

One of the things I love most about this community is that it defies the notion that size determines significance.

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A Small AMC Perspective from the Board

A Small AMC Perspective from the Board

Pat Owings, CMP, DCMP Owner of Oak Ridge Association Management and AMCI Board Director

About a year and a half ago, I was invited to join the AMCI Board of Directors. This is an honor for anyone, but even more so for me, as I own a small AMC. Part of my role is to be the voice for the extra-small, small, and even medium-sized AMCs. I would be lying if it did not feel it daunting at times. But it does show the commitment this board has to hearing everyone’s input in making AMCI the best it can be. There is so much AMCI has to offer, especially to smaller AMCs. While large organizations are critical to AMCI, they face vastly different challenges from small AMCs. Even when I took the position, I was unaware of all the benefits for smaller AMCs. Just being part of AMCI and taking advantage of all the networking opportunities, including the Annual Meeting, the Engaged Conference, Regional Meetings, and online webinars, offers prime opportunities to learn industry best practices from AMCs of all sizes. Of course, one of the most popular breakout meetings is always the AMC by size, where AMCs can get together with their peers and discuss confidential information as well as challenges that they are facing in their organization, and allow for the beginning of a personal network of colleagues that you can lean on, regardless of the challenges that you face in your business. 

As a small AMC, one of the challenges is where to put your resources, especially with limited finances. This is always a question of the value of your investment relative to its return. AMCI again leads the industry in value. First, the Accreditation, while challenging and time-consuming, does allow a small AMC to differentiate itself from other AMCs. Showing that you are a leader in the industry and are held to higher standards helps your business grow. There is no better way to lead than to adopt the best practices in the industry and leverage the knowledge that AMCI has acquired over the years. 

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AI at the Crossroads of Human Connection: Green Light or Red Flag?

AI at the Crossroads of Human Connection: Green Light or Red Flag?

By Elizabeth Pullman, Director of Talent, Parthenon Management Group, LLC

At IMEX Frankfurt 2026, emerging leaders from across the association and meetings industry gathered for a thought-provoking session during the IAPCO & AMCI Joint Associations Emerging Leaders Workshop titled “AI at the Crossroads of Human Connections: Green Light or Red Flag?” The session explored one of the industry’s most pressing questions: how can organizations embrace artificial intelligence while preserving the human connection that defines events and associations?

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Don't Miss AMCs Engaged 2026 — Early Bird Pricing Ends June 15th

There's no better time than today to secure your spot at the year's most anticipated gathering for association management professionals. Early bird discounts for AMCs Engaged end June 15th — so act now and lock in your savings before time runs out.

Where Bold Ideas Meet Real Solutions

This July, our community comes together in Milwaukee to do something powerful: design what's next for our industry. Inspired by Milwaukee's legacy of visionary architecture, this year's program is built to spark fresh perspectives, strengthen connections, and equip you with strategies you can bring back to your team from day one.

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Veritas Association Management Team Member Denise Herdrich Receives Prestigious John Hinckley Outstanding Service Award

Veritas Association Management Team Member Denise Herdrich Receives Prestigious John Hinckley Outstanding Service Award

Society of Cardiovascular Anesthesiologists honors longtime association leader for exceptional service and impact

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EduSeries Announcement: Safeguarding Your Association: Governing and Managing Cyber & AI Risks

EduSeries Announcement: Safeguarding Your Association: Governing and Managing Cyber & AI Risks   

Thursday, June 18| 2:00 PM (Eastern)  

Join us for an insightful EduSeries session you won't want to miss!

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Meet the 2026 AMCI Awards of Excellence Honorees

Celebrating Our 2026 Awards of Excellence Winners!

We are thrilled to announce the winners of AMCI's 2026 Awards of Excellence! Since its launch in 2023, this program has honored the outstanding achievements of AMC firms and professionals who are shaping the future of our industry — and this year's honorees are no exception. From rising executives already making their mark, to seasoned leaders whose talent and vision continue to advance our field, to firms transforming client success in extraordinary ways, our 2026 winners represent the very best of the AMC community.

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Spreading the Word: How AMCI's Market Development Domain Is Changing the Story of Association Management

Spreading the Word: How AMCI's Market Development Domain Is Changing the Story of Association Management

Jeanne Sheehy, CMO at Bostrom and Marketing Advisory Board Director

It started with a bold declaration. About four years ago, Board Chair Mark Engle stood before the AMC Institute community and issued a challenge that was equal parts audacious and inspiring: by 2050, AMCs should manage 50% of the associations in our target size range. Just like that, a Big Hairy Audacious Goal or BHAG was born.

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Scope Creep: The Industry Conversation We Need to Have

Scope Creep: The Industry Conversation We Need to Have

Sarah Timm, CAE, CMP-HC, Parthenon Management Group, AMCI Board Chair

Scope creep rarely arrives dramatically. It doesn't usually come as a sweeping demand or an overwhelming initiative. More often, it appears quietly — one additional committee call, an expanded conference deliverable, another "quick" marketing request, a last-minute board initiative added with the best of intentions.

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A Decade of Growth: AMCI's Canadian Chapter Marks Ten Years of Progress

A Decade of Growth: AMCI's Canadian Chapter Marks Ten Years of Progress

Peter Waite, CAE, Principal at Association & Events Management International and AMCI Board Director

Ten Years of Expanding Reach

2026 marks the tenth anniversary of AMCI’s first — and to date, only — Chapter. Over the past decade, the Canadian Chapter has doubled its membership to 22 firms and now has representation from coast to coast. Collectively, our members manage nearly 300 associations representing approximately 125,000 association members.

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The Most Powerful Tool in Your Company Toolkit — Are You Using It?

 This is one of the most valuable tools AMCI has ever put in members' hands. 

Don't leave it on the shelf.

When a client asks, “How do our costs compare?” — you need more than a gut feeling. You need data. And AMCI has invested in giving you exactly that.

The AMCI Benchmarking Tool is the only on-demand benchmarking resource built specifically for AMC members — developed and validated by renowned researcher Dr. James Gaskin. It gives you instant access to the most current income and expense data across more than 50 categories for approximately 200,000 C3 and C6 nonprofits annually. Filter it to match the exact client profiles you work with, and you’ll walk into every proposal and renewal conversation armed with real numbers that tell a compelling story.

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EduSeries Announcement: From Batch-and-Blast to 1:1 Messaging: How AI is Redefining Email Marketing for AMCs

Join us on Wednesday, June 10 at 2:00 PM (Eastern) for an insightful eduseries on the future of AI-powered email marketing for AMCs!

Email marketing is evolving -- and association management companies can't afford to fall behind. In this on-demand webinar, we'll show you how AI is reshaping the way AMCs build, send, and optimize email campaigns across their entire client portfolio.

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