Case Study:
Revamping the National
Licensure Examination
Study Guide at NAB
AMCs can help associations find solutions when making significant changes to existing programs that
can be challenging to implement. Read on to learn how an AMC helped the National Association of
Long Term Care Administrator Boards (NAB) develop an enhanced study guide for members based
on their feedback and input.
The Challenge
- While initially moving away from a printed
study guide in 2017, NAB did not fully
realize their objective of providing an
innovative, engaging product that would be
easily modified in future years.
- To design a state-of-the-art, engaging
digital study guide utilizing innovative
technology tools such as real-life, scenario-
based learning, gamification, artificial
intelligence, and more to prepare senior
living and health services administrators to
take their national licensing exams.
The Process
To make the digital study guide more
effective for its members, the AMC:
- Coordinated with the academic
community as well as the professional
community to create a solution that
worked for different learning styles.
- Worked directly with students on the
redeveloped study guide to get early
feedback and implement changes to
future modules.
The
Results
With an innovative approach to testing
and the AMC’s expertise
in association
management, NAB was able to attain:
Increase revenue
by 270% and
membership by
80%.
An increase of 52%
in average sales
over past years
Over 800 new users
since launching on
November 30, 2022
Grow the number of
physicians in hospice
and palliative medicine
by nearly 8,000
specialists through the
HPM Match program.
The final product is an individualized learning approach that allows users to engage with real-world
scenarios through the use of interactive content, game-based learning, situational analyses,
practice questions, and more. Future improvements include implementing “Ask the Expert”
webinars, a self-assessment tool, and practice tests.
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